<aside> 💡 This serves as a guide for all writers to ensure their content is optimized. To get an overview of what exactly SEO is, you can check out his guide here.

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Steps How to Tips
Choosing Keywords First you need to choose which keywords are related to your topic but also rank well. You can do this by doing a quick search on tools like SEMRush or Google Trends, or you can consult with me (Lia) so I can give you feedback on your keywords of choice. Keep your phrases as short as possible to make its inclusion in the article as seamless as possible. It also helps to use commonly used words to appeal to a higher volume of searches on search engines. For example, instead of “How to Structure a DAO Proposal” you would want to use “How to Write a DAO Proposal”
Using Keywords Once you have your set keywords in place. You’ll need to make sure it is included in the article’s Title, Header & First Sentences of the First Three Paragraphs, then never mentioned again. Search engines usually crawl through the first 250 words of each article to determine if it answers the searcher’s query. Be clear and succinct to optimize for Google’s Featured Snippets.
Image Alt Text You will need to provide a caption for each image used to help search engines to find them and eventually lead back to your article. This can be found in the Alt Text option. It usually helps to have 3-5 images per article to not only support your key points, but allow search engine’s images tools to help find the different points in your article.
Backlink Internally To backlink, select certain words that you can link to already existing blogs on our page. For example, if you mentioned the word “DAO” you would want to link it to any article that mentions DAOs that we’ve previously written before. Backlinks help us sound like an authority in the eyes of search engines, especially if they are linked to other stories on our blog. The more links in place, the better, but common practice is 3 - 5.
Backlink Externally Don’t be afraid to link to other high authority websites as well to help broaden the insights to your audience. This helps establish that we did our research. Same process as above, but websites outside of our ecosystem that rank high.
Titles This does not have to be the same as your working title. There are some titles that work well on the Web2 space for having more click bait-y words, while there are titles that do better on search engines, because they answer specific queries. You can opt to give title suggestions for each Social Media & HTML then apply those if needed. You might have noticed before clicking a title on Web2 only to direct you to an article with a more extensive and direct title. That’s how this works, although I’m not sure if we have the capabilities for this yet.
Use Headers Headers help https://blog.hubspot.com/marketing/web-crawler
understand your blog post and the sections within it. Think of the crawlers as readers who are skimming your blog. They want an overview of what your article will cover, that’s your H1. Then your H2s, H3s, H4s break down the subtopics within the piece.
Include keywords in your meta description Meta descriptions are another area Google crawls to determine search rankings. Meta descriptions are the one- to three-sentence descriptions, you'll find underneath the title of a result. Keep it short, use 1-2 keywords, and make it compelling. After all, there are going to be other posts similar to yours so you’ll want your description to stand out above the rest.
Aim for longer posts Unfortunately, this used to be 1,200 words but as of 2022, ideal length is 2,000 + ☹️ Break down content into smaller sections so it’s not overwhelming. Try a listicle format or use multiple headers.