1. Why would you consider joining an ambassador program?
2. What benefits would you like to receive from an ambassador program? Bragging rights, leveling up system, social signalling . Set high bar for entering thus giving it scarcity. Also means core team will take requests for help from ambassadors seriously
3. What would you be willing to contribute as an ambassador?
4. What would you avoid in the design of this program?

Should be compensated for output/deliverables, not effort.

Whole funnel as opposed to top funnel. Clearly ID person responsible for whole funnel

Limited size to control coordination overhead