ESD Funding Request: Growth Team Proposal

@lee0007 @daniel-ospina @fartunov

We request the Executive Sub DAO to fund $55,000 for Season 1 (April 1st - July 31st) for the development and operations of the Growth Team. We believe this Growth proposal will help AN DAO:

1. Rationale

S1 Organisation/StructureDuring Season 0 the Growth Team formed around Social Media Bounty Holders and has taken concrete steps towards improving user engagement, promoting interest in the Aragon project, driving attendance for events within discord, and growing follower numbers across channels. Building on the momentum of season 0, we seek to structure and develop the Growth Team by applying Agile concepts and frameworks to

All defined goals/deliverables have been discussed and agreed upon by the team. To enable transparency, inspection, and adaptation for our planned activity. We will work in sprints - including progress, review, and retrospective meetings.

The Growth Team will operate under the Operations Guild, aspiring to become a separate guild from season 2, depending on season 1 performance.

S1 ObjectivesAN DAO’s ability to raise awareness and engage community members and contributors requires a functioning and agile Growth Team to manage communication and engage audiences on platforms including Twitter, Reddit, Telegram, Medium, and Quora.

To develop the current contributors into an effective and efficient social media team we plan to develop the current skills of contributors to allow for cross-channel moderation and deepen the team’s knowledge of Aragon products and community, to share this knowledge with our social media followers.

With each moderator working on a new channel each month, the entire team will have exposure to all channels by end of the season, ensuring knowledge sharing and strengthening the team skill base for long-term success

Developing the skills of team members across social media channels should set the foundations for a more knowledgeable and flexible contributor base, capable of adapting to change quickly and increasing overall value to the AN DAO.

Finally, in coordination with AN DAO and the Aragon Association, we plan to develop and execute cross-channel coordinated social media campaigns that1) increase our followers 2) drive community engagement, and 3) attract intermediate builders to the DAO and Aragon products.