This page wants to describe a possible event strategy for community growth that can create a self-sustainable reinforcing cycle between building the best and most popular product on the market and transforming Aragon into the Town Hall for DAO Builders, as shown in the picture.

The ultimate goal is to bring Aragon into a leadership position in terms of both the use of its product (= number of active DAOs) and the use of its Community resources, in terms of events, growth opportunities and learning material. In other words, making sure that the word "DAO" is automatically associated with Aragon in the user's thought process, just as the word "e-commerce" is generally associated with Amazon.

To do so, Aragon should conquer a focal position in the discussion of everything relevant associated with the DAO world.

Aragon should become the habitual home of thought leaders, innovators, experts in particular fields but also of beginners eager to start their journey and contribute to the birth of the next 10.000 DAOs.

Related OKRs for Community Guilds:

COM- 1 Turn Aragon into the Town Square of Web3

• KR1 Create Inclusive and Participatory systems and processes that bring and retain people to our community
• KR2 Offer Community Centric Services for the rest of Aragon DAO
• KR3 Increase Member retention by 20% by end of Q4

COM- 2 Attract the right people to our Community

COM- 3 Help Aragon DAOs be successful

Phase 1: pre-launch. Mission: generate hype and create a Community